McDonald's

helped shape the loyalty program designed to deepen engagement for 200+ million active users

helped shape the loyalty program designed to deepen engagement for 200+ million active users

Summer 2026

Summer 2026

Mobile

Mobile

Product Design

Product Design

not public

PROJECT TAG

This project is not public yet. If you'd like to learn more, please get in touch by reaching out at aacunin2@nd.edu!

This project is not public yet. If you'd like to learn more, please get in touch by reaching out at aacunin2@nd.edu!

OVerview

Designing for 200M+ users taught me to look beyond my project scope and understand the larger product ecosystem, from existing patterns and brand guidelines to mobile constraints and user needs.

Designing for 200M+ users taught me to look beyond my project scope and understand the larger product ecosystem, from existing patterns and brand guidelines to mobile constraints and user needs.

I worked on the next generation of loyalty, gaining understanding of how users engage with McDonald's

TIMELINE

Jun - Aug 2026

ROLE

UX Design Intern

TEAM

2 Designers, 2 Researchers, 1 PM

TOOLS

Figma, Figma Make, Cursor, Dscout

INTERNSHIP HIGHLIGHTS

  • Designed loyalty concepts for the global mobile app serving 200M+ active users, shaping new opportunities for user engagement

  • Led a user research study with 100 users across 3 loyalty concepts, uncovering insights that informed future product decisions

  • Built AI prototypes using Cursor and Figma Make, documenting workflows to enable AI adoption for 40+ UX designers

  • Co-moderated 20 usability testing interviews across 4 Figma prototypes, informing iterative design improvements

Some memories from my internship:

Some memories from my internship:

Some kind words from the team:

Some kind words from the team:

Lead Experience Designer

Adam, you've been fantastic! Thank you for bringing your fresh perspective, attention to detail, and kick ass designs to the team.

Design operations manager

I appreciate all of your work and collaboration with the loyalty team…I appreciate your excitement and sharing your reflections as you explored AI tooling.

reach out via email to learn more :)

reach out via email to learn more :)

let's make something beautiful ;)

SEE MY RESUME

let's make something beautiful ;)

SEE MY RESUME