Adam Acunin | Portfolio 2026

myTickets

redesigned the core discovery-to-purchase flow 0->1, driving a 30% increase in user conversion and a 10x increase in click-through rate

Summer 2025

Mobile/Web

Startup

SHIPPED

PROJECT TAG

OVerview

In a fast startup environment, priorities weren’t always clearly defined. As the team’s sole designer, I learned to navigate ambiguity by prioritizing tasks and making decisions with incomplete information.

TIMELINE

May - Aug 2025

ROLE

Product Design Intern

TEAM

CEO, 5 Developers

TOOLS

Figma, Notion, Miro, Slack

RESULTS AT A GLANCE

I drove a 30% increase in user conversion and a 10x increase in click-through rate.

I built a cohesive and visually consistent flow from event discovery to checkout using reusable components and unified UI patterns.

INTERNSHIP HIGHLIGHTS

Navigated ambiguity and tight timeline requirements

Collaborated with engineers on QA and design handoffs

Learned to iterate rapidly based on stakeholder feedback and constraints

The situation

myTickets, a ticketing startup, needed to improve existing user flows and conversion rates.

The designs lacked visual consistency and did not meet industry standards. Without a dedicated designer on the team, they struggled to create cohesive, high-quality designs that effectively communicated their brand and objectives.

problem statement

How might we create a more cohesive user experience to increase user conversion?

Current flows lacked consistency. New features were being added. Many users dropped off during checkout.

Analyzing user research

I reviewed user interview recordings to understand how and why users buy tickets to live events.

Users prioritize factors like price, location, and genre. Users also liked to compare and quickly scan event dates, tickets, and seats.

Analyzing user research

I reviewed user interview recordings to understand how and why users buy tickets to live events.

Users prioritize factors like price, location, and genre. Users also liked to compare and quickly scan event dates, tickets, and seats.

mapping out the user flow

With the user research, I incorporated their feedback into a new user flow.

One key change was making it easier for users to browse and return to where they came from. For example, on the events page, users can quickly jump back into Explore or AI Chat.

mapping out the user flow

With the user research, I incorporated their feedback into a new user flow.

One key change was making it easier for users to browse and return to where they came from. For example, on the events page, users can quickly jump back into Explore or AI Chat.

Competitive analysis

I studied competitors to understand industry standards and information hierarchy.

Using these insights, I created low-fidelity wireframes that defined the content structure and reusable elements like event cards.

Competitive analysis

I studied competitors to understand industry standards and information hierarchy.

Using these insights, I created low-fidelity wireframes that defined the content structure and reusable elements like event cards.

mid-internship pivot

With a tight launch deadline, the team prioritized mobile designs since most users accessed the platform there.

Swipe-based interactions on mobile revealed issues with thumb reach and unclear labels, which led to a redesign of a nav bar to separate features and improve clarity.

mid-internship pivot

With a tight launch deadline, the team prioritized mobile designs since most users accessed the platform there.

Swipe-based interactions on mobile revealed issues with thumb reach and unclear labels, which led to a redesign of a nav bar to separate features and improve clarity.

Creating the Design System

I built the design system to improve developer handoff and the quality assurance process.

Although simple, the design system helped make developer handoff smoother and prevented miscommunicationswhen translating designs to code.

Creating the Design System

I built the design system to improve developer handoff and the quality assurance process.

Although simple, the design system helped make developer handoff smoother and prevented miscommunicationswhen translating designs to code.

Final designs

Users now have more ways to explore and browse live events, based on insights from user research.

Filters by location, date, and genre help users quickly find what they want, while compact event cards display key details at a glance for easy browsing.

Final designs

Users now have more ways to explore and browse live events, based on insights from user research.

Filters by location, date, and genre help users quickly find what they want, while compact event cards display key details at a glance for easy browsing.

Final designs

Users can now easily browse tickets and prices, making it easier to compare options and find the right event.

I reinforced user needs by designing multiple ways to quickly browse ticket offers. Compact offer cards highlight section and price at a glance, while filters make it easy to narrow by quantity and price.

Final designs

Users can now easily browse tickets and prices, making it easier to compare options and find the right event.

Final designs

During checkout, I reinforced accuracy by displaying ticket and purchase details twice.

Users can review key information before paying. A back button in the top bar lets them revisit details or ticket offers, while the entire checkout fits on one screen for quick confirmation without unnecessary scrolling.

Final designs

During checkout, I reinforced accuracy by displaying ticket and purchase details twice.

Final designs

The updated design makes browsing faster with an absolute CTA and a more compact layout.

Previously, users had to scroll excessively to confirm key payment details, making important info easy to miss. The updated design supports quick back-and-forth navigation, directly addressing insights from our user research.

Final designs

The updated design makes browsing faster with an absolute CTA and a more compact layout.

RESULTS

I drove a 30% increase in user conversion and a 10x increase in click-through rate.

Built a cohesive and visually consistent flow from event discovery to checkout using reusable components and unified UI patterns.

reflection & Challenges

Navigated ambiguity by prioritizing tasks and communicating proactively

Collaborated with engineers on QA and design handoffs

Learned to iterate rapidly based on stakeholder feedback and constraints

if i had more time i would've…

…conducted additional user research and usability testing to validate designs and explore alternative layouts.

Tight deadlines and limited resources made formal user recruitment and interviews particularly challenging.

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McDonald's

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ScholarlyAI

let's make something beautiful ;)

SEE MY RESUME

aacunin2@nd.edu

let's make something beautiful ;)

SEE MY RESUME

aacunin2@nd.edu

In a fast startup environment, priorities weren’t always clearly defined. As the team’s sole designer, I learned to navigate ambiguity by prioritizing tasks and making decisions with incomplete information.

I drove a 30% increase in user conversion and a 10x increase in click-through rate.

Navigated ambiguity and tight timeline requirements

Collaborated with engineers on QA and design handoffs

Learned to iterate rapidly based on stakeholder feedback and constraints

myTickets, a ticketing startup, needed to improve existing user flows and conversion rates.

How might we create a more cohesive user experience to increase user conversion?

I reviewed user interview recordings to understand how and why users buy tickets to live events.

I reviewed user interview recordings to understand how and why users buy tickets to live events.

With the user research, I incorporated their feedback into a new user flow.

With the user research, I incorporated their feedback into a new user flow.

I studied competitors to understand industry standards and information hierarchy.

I studied competitors to understand industry standards and information hierarchy.

With a tight launch deadline, the team prioritized mobile designs since most users accessed the platform there.

With a tight launch deadline, the team prioritized mobile designs since most users accessed the platform there.

I built the design system to improve developer handoff and the quality assurance process.

I built the design system to improve developer handoff and the quality assurance process.

Users now have more ways to explore and browse live events, based on insights from user research.

Users now have more ways to explore and browse live events, based on insights from user research.

Users can now easily browse tickets and prices, making it easier to compare options and find the right event.

Users can now easily browse tickets and prices, making it easier to compare options and find the right event.

During checkout, I reinforced accuracy by displaying ticket and purchase details twice.

During checkout, I reinforced accuracy by displaying ticket and purchase details twice.

The updated design makes browsing faster with an absolute CTA and a more compact layout.

The updated design makes browsing faster with an absolute CTA and a more compact layout.

I drove a 30% increase in user conversion and a 10x increase in click-through rate.

Navigated ambiguity by prioritizing tasks and communicating proactively

Collaborated with engineers on QA and design handoffs

Learned to iterate rapidly based on stakeholder feedback and constraints

…conducted additional user research and usability testing to validate designs and explore alternative layouts.

McDonald's

McDonald's

ScholarlyAI

ScholarlyAI